Television is a medium that improves the world, triggers imagination, raises curiosity, encourages education and gathers millions around common interests. Television  broadens knowledge of different cultures, promotes tolerance and global understanding of international issues. Through current affairs, discovery, lifestyle, cooking shows and children’s shows, television encourages scientific and cultural curiosity. Thanks to its unrivaled reach and emotional power, television also enables effective calls for action during humanitarian problems, natural disasters and social emergencies. It reaches out to society through shows/commercials and communication campaigns on environment, healthy eating, and physical activity to make the world a better a place to live for everybody.